I was talking with someone the other day in regards to the name she uses. I was a bit confused because I’d seen two different last names and I wasn’t sure which one was hers. Her response was…
I use my middle name as my last name.
That was a bit intriguing to me so I had to ask, why?
Because my last name is going to change and I don’t want my brand to have to.
That made so much sense to me.
I never gave it all that much thought because truthfully, I don’t ever plan on having to worry about my name changing. For women it’s a different world. You see all sorts of woman do things from changing their name, not changing their names, hyphenating. Times have changed. Woman no longer have a social norm of taking the man’s last name. That being said planning ahead can mean a lot less work later on. Who wants to celebrate one of the best days of their lives just to rebuild their brand that they’ve built a lifetime building?
Here’s a woman that has the foresight to maintain a brand through change. She’s not even engaged yet. I love it.
How have you planned ahead for your personal brand?
What have you done to adjust for name changes and changes in your personal lives?
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