I was talking with someone the other day in regards to the name she uses. I was a bit confused because I’d seen two different last names and I wasn’t sure which one was hers. Her response was…
I use my middle name as my last name.
That was a bit intriguing to me so I had to ask, why?
Because my last name is going to change and I don’t want my brand to have to.
That made so much sense to me.
I never gave it all that much thought because truthfully, I don’t ever plan on having to worry about my name changing. For women it’s a different world. You see all sorts of woman do things from changing their name, not changing their names, hyphenating. Times have changed. Woman no longer have a social norm of taking the man’s last name. That being said planning ahead can mean a lot less work later on. Who wants to celebrate one of the best days of their lives just to rebuild their brand that they’ve built a lifetime building?
Here’s a woman that has the foresight to maintain a brand through change. She’s not even engaged yet. I love it.
How have you planned ahead for your personal brand?
What have you done to adjust for name changes and changes in your personal lives?
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Huh, interesting idea. I suppose she could continue using her old last name as the brand even after it changed, but then it is odd to have people refer to you by a name you no longer use. Much nicer just to go with the middle name.
.-= Jackie´s last blog ..Don’t Forget the Third Option =-.
Jackie:
There’s definitely other ways to do it. Most woman probably don’t even think ahead. I think it’s a creative, forward thinking thing to do. Thanks for the comment.
Hmm, that’s pretty original! I guess it works as long as you have a great middle name!
If she had a middle name like Sally, that wouldn’t work so well.. ex Michelle Sally? or maybe it would?
2 point for your friend for originality!!!
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